Taichung Brands Advance into Taipei's Xinyi Shopping District: IDIPA Joins Hands to Create a TOP 10 GIFTS Spring-Limited Extravaganza

Published: 2026/04/15 15:56 By Breaking News Center

No need to travel all the way to Taichung; the strongest gift selections have gathered to march north! To allow the charm of "Made in Taichung" to sweep across the nation, the Taichung City Industrial and Commercial Development Investment Promotion Agency (IDIPA) has for the first time partnered with 8 award-winning brands to form a "Gold Medal Star Team," launching a high-profile residency at "Uni-President Department Store Taipei B2" in Taipei’s Xinyi Shopping District from April 15 to April 23. This 9-day spring-limited pop-up joint exhibition not only pushes the high-quality products of local shops onto the national stage but also allows northern consumers to experience the incredible strength of Taichung brands at zero distance!
 

Taichung’s 8 gift brands form a Gold Medal Star Team for a pop-up in the Xinyi District, stationed at Uni-President Department Store Taipei. (Photo / Provided by Taichung IDIPA)

IDIPA Director-General Xue-sheng Chen stated that Mayor Lu is actively promoting urban economic development, emphasizing not only the growth of production value but also the "alchemy" of brand value. The "Taichung TOP 10 GIFTS," after years of promotion, has become a significant domestic benchmark for quality, creativity, and artisan spirit, representing the diverse and robust industrial energy of Greater Taichung. This collaboration with a landmark northern department store not only realizes the vision of "letting Taichung's high-quality products go out" but also allows northern consumers to have close contact with premium brands from Taichung, further expanding market influence and creating a win-win situation for both industry and retail channels.
 

Wan Wen Food Tourism Factory presents seafood products with a 60-year heritage, displaying the deep-rooted foundation of Taichung’s food industry. (Photo / Provided by Taichung IDIPA)

Xue-sheng Chen pointed out that IDIPA’s core strategy is "Deepening Local Roots and Stepping Out of Taichung," encouraging local brands to enter retail channels in other counties and cities to further enhance brand visibility and market competitiveness. In the past, many high-quality brands were limited by geographical location and channel resources, mostly relying on online shopping or visits from tourists. Through this department store pop-up sales model located in the core Xinyi District of Taipei, Taichung brands are officially entering the primary department store battlefield. This significantly lowers the threshold for consumer contact and creates more opportunities for direct interaction with the market. It also represents a deep exchange of industry and lifestyle culture between cities, creating a new high-quality consumption experience for consumers while helping businesses boost sales momentum and brand recognition.
 

Jellyfish Eat Cheese features a popular berry cheese spread discount combo to satisfy the palates of dessert lovers. (Photo / Provided by Taichung IDIPA)

IDIPA stated that the participating brands span desserts and delicacies, health and wellness, lifestyle selections, and local fine wines. These include TOP 10 GIFTS first-prize winners—Jellyfish Eat Cheese, Xuan Yu Royal Chicken Essence, sNug, and Wan Wen Food Tourism Factory—as well as "Taichung Gifts"—Chilisman, DUO LI DUO Foods, PINTRUE, and Berry Winery, showcasing the diverse forms and innovative strength of Taichung brands in product R&D and market positioning. To show great sincerity in entering the northern market, each brand has introduced exhibition-exclusive discounts, creating a limited-time consumption highlight to attract the public to stop and shop.
 

Participating brands span desserts, health and wellness, lifestyle selections, and local fine wines, offering exhibition-exclusive discounts to attract the public. (Photo / Provided by Taichung IDIPA)

Among them, Jellyfish Eat Cheese features a popular berry cheese spread discount combo to satisfy dessert lovers; Xuan Yu Royal Chicken Essence launched a buy-one-get-one-free limited offer for the first four days to target the wellness market; sNug brings a comfortable experience with functional socks; Chilisman captures the heavy-flavor group with specialty chili sauces; DUO LI DUO Natural Foods highlights healthy, zero-burden natural dried fruits and plant-based jerky; PINTRUE offers discounts on flavored beverages to open new beverage choices; Berry Winery brings locally brewed fine wines to showcase a "tipsy life" aesthetic; and Wan Wen Food Tourism Factory presents seafood products with a 60-year heritage, displaying the deep-rooted foundation of Taichung’s food industry.

IDIPA further pointed out that they will continue to serve as the industry’s backer. Through physical sales activities, cross-domain integration, and diversified marketing strategies, they will assist Taichung brands in expanding channels, strengthening brand health, and further enhancing the market share and influence of the overall industry across Taiwan. Simultaneously, they will continue to deepen the local industrial foundation to allow more outstanding brands to grow steadily and form competitive industrial clusters.

This spring-limited joint exhibition officially opened on April 15 and will last for only 9 days. IDIPA sincerely invites northern residents to seize this rare opportunity to visit "Uni-President Department Store Taipei B2" (MRT City Hall Station, Exit 2) to experience the artisan craftsmanship and exquisite products from Taichung, and to feel the quality and warmth demonstrated by "Made in Taichung."

Report Source: 【CTi News】
https://ctinews.com/news/items/BexXNNKQWb

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