Guests attending the "2026 17th Taichung TOP 10 GIFTS" on-site voting event take a group photo with this year’s TOP 100 GIFTS vendors. Photo / Jun-yang Xu
Organized by the Taichung City Industrial and Commercial Development Investment Promotion Committee (IDIPC), the "2026 17th Taichung TOP 10 GIFTS," a landmark annual event in Taichung, held its lively on-site voting activities for two consecutive days from January 10 to 11 at the Taichung City Hall Plaza. The event gathered 100 high-quality souvenir brands from the mountain, sea, coastal, and urban districts to set up stalls for exhibition and sales, attracting a large crowd to vote, shop, and grab discounts, creating a vibrant atmosphere on-site.
TOP 100 GIFTS "3:15pm". Photo / Jun-yang Xu
Jia-xing Lin, Deputy Secretary-General of the IDIPC, stated that the Taichung TOP 10 GIFTS has entered its 17th year, cumulatively attracting thousands of businesses and selecting hundreds of outstanding brands. It is the most influential official selection event for the souvenir industry in Taiwan. Award-winning manufacturers not only symbolize that their quality and reputation have been recognized by the City Government, but it also helps enhance brand visibility and market competitiveness. Jia-xing Lin pointed out that this year, the event was moved to the City Hall Plaza for the first time. A large crowd poured in early in the morning, and participating vendors went all out to rally for votes. In addition to launching limited-time offers, they prepared hundreds or even thousands of gifts to reward supporting consumers, inviting the public to experience the diverse charm of Taichung souvenirs while voting and browsing the market.
TOP 100 GIFTS "DUO LI DUO Leisure Foods". Photo / Jun-yang Xu
This year's participating items cover various types, including traditional pastries, beverages, innovative baking, and lifestyle creative products. In addition to long-established brands, many young farmers, indigenous people, Hakka culture representatives, and social enterprises also participated, showcasing Taichung’s gift-giving style that combines cultural heritage with innovative energy. This year, the IDIPC even planned first prizes for two categories: "Pastries and Baking" and "Specialty Cultural and Creative Products" for the first time. The online voting ended on the 9th, accumulating over 70,000 votes in just three days, reflecting intense competition. Jia-xing Lin emphasized that "finalizing the shortlist is a form of recognition." The awards ceremony on the 11th will not only announce the first prize winners but also award the "Taichung Good Gift Label" to shortlisted stores, symbolizing the City Government and businesses working together to boost the economy and create business opportunities.
TOP 100 GIFTS "Lemon Forest". Photo / Jun-yang Xu
Ming-cheng Long, Specialist at the Taichung City Economic Development Bureau, pointed out that Taichung's souvenir industry possesses three major characteristics: a young and energetic industry, abundant R&D creativity, and high-quality products at affordable prices with high CP values. In the future, the Economic Development Bureau will continue to help businesses expand their markets and create more opportunities through celebratory economies such as the Suncake Culture Festival and the Taichung Shopping Festival.
TOP 100 GIFTS "Waka Coffee". Photo / Jun-yang Xu
Xiao-wei Wang, Chairperson of the Taichung Good Gift Association, mentioned that the weather was sunny on the event days, making it a perfect time for the public to go out and shop. She wished the participating stores a fruitful harvest in both sales and results over the two days. Xu-dong Ji, Chairman of the Pastry Association, noted that Taichung has always been the home of pastries. Many younger generations can be seen entering the baking industry at the event, injecting new vitality into traditional pastries.
TOP 100 GIFTS "Mori Vege". Photo / Jun-yang Xu
City Councilor Shi-zhou Liu also visited the site to cheer on the businesses. He stated that although the weather was cool, the enthusiasm of the shops was high, and the public was eager to vote and shop. He looked forward to the announcement of the first prize winners at the awards ceremony on the 11th.
TOP 100 GIFTS "Uiipie French Dessert". Photo / Jun-yang Xu
The IDIPC explained that the on-site voting hours are from 10:00 AM to 4:00 PM on both the 10th and 11th. The voting area is located on the Wenxin Building side of the City Hall Plaza. It uses mobile phone number binding for verification, and each person is limited to one vote. Voters must select 8 to 10 competing products. After completing the vote, they can participate in a lucky draw for a chance to win suncakes and other souvenir boxes. The organizers have also ensured that the selection process is fair, just, and open through mobile phone verification and by periodically changing the voting URL.
Furthermore, the event site will flexibly adjust queuing routes based on crowd conditions. Service desks and nursing staff are also on-site to provide immediate assistance. The public is urged to follow the guidance of staff to jointly maintain voting order and event safety.
Report Source: Commercial Times
